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A portion of the Coquihalla Highway near Hope, B.C., is destroyed following heavy rains and mudslides in B.C.
A portion of the Coquihalla Highway near Hope, B.C., is destroyed following heavy rains and mudslides in B.C. THE CANADIAN PRESS/Jonathan Hayward

Nov. 25, 2021

B.C. floods reveal fragile food supply chains — 4 ways to manage the crisis now and in the future

Both the pandemic and the recent floods remind us that staying calm and being prepared for the next disruption is a necessity, write Serasu Duran, Haskayne School of Business, and colleague in Conversation Canada

The COVID-19 pandemic has taught the world that our supply chains are fragile and vulnerable to disruptions. Panic-buying and product hoarding,Ìý, cause shortages, a lesson Canadian consumers are learning again after recent extreme weather events in British Columbia.

The heavy rainfall caused severe flooding and mudslides, destroying portions of major highways, damaging railways and cutting access to the port of Vancouver.

  • Co-author of this article withÌýÌý¾±²õÌý,ÌýSimon Fraser University.

Read more:Ìý

The possibility of supply chain disruptions as a result of the floodingÌýÌýalmost two years since the onset of the COVID-19 pandemic.

The emotional trauma from product shortages in the early days of the pandemic is understandably fresh. Unfortunately, a new bout of surging demand could significantly stress our already strained food supply chains due toÌý

Ìýis starting to emerge on the decongestion of ports, suggesting the end is near for the global supply chain crisis. But the B.C. floods have delayed this recovery for some domestic supplies as the Vancouver port is disconnected from the rest of the country.

Does this mean a food crisis is looming in the months ahead?

As researchers of food security and supply chain management, we outline the critical steps consumers, policy-makers and producers must take to manage supply chain disruptions and guarantee continued access to food in the wake of the B.C. floods.

A boat travels along the Trans-Canada Highway past an abandoned transport trailer in a flooded area of Abbotsford, B.C.

A boat travels along the Trans-Canada Highway past an abandoned transport trailer in a flooded area of Abbotsford, B.C.

THE CANADIAN PRESS/Darryl Dyck

Panic-buying challenges food security

Food supply chains are mapped out based on regular demand patterns. Very often, production is planned months ahead and commodities travel a long path before reaching the end consumer. With a sequence of long, interconnected events, unplanned changes and delays can grow in impact.

. Delays and minor shortages are expected when there are interruptions to the usual delivery paths. But unless the roads take ages to clear, these pressures can be relieved slowly but steadily.

An overpass is pictured going over a flooded Highway 1 near Chilliwack, B.C.

An overpass is pictured going over a flooded Highway 1 near Chilliwack, B.C.

THE CANADIAN PRESS/Jonathan Hayward

The most significant risk in the short term is due to panic buying. In fear of a supply shortage,ÌýÌýin a reasonable time and before food expiry dates. Such unprecedented surges in demand can even break fully functioning supply chains, let alone strained and disrupted ones.

The problem is often not a supply shortage problem, but an excess demand problem. In other words, fear of shortages becomes a self-fulfilling prophecy due to hoarding.

Furthermore, excess purchases result in increased food waste, and disruptions can have a more significant impact on low-income people or thoseÌý. Demand surges also create a vicious cycle of backlogs and delays by spreading the panic to retailers and their suppliers, hindering the recovery from supply chain crises even further.

4 ways to manage supply chain disruptions

Both the pandemic and the B.C. floods remind us that staying calm and being prepared for the next disruption is a necessity. Here are four essential steps we can take:

1. More responsible media coverage:ÌýThe first step is to avoid panic-inducing media coverage, such as doomsday images of empty grocery store shelves. Panic-buying should be discouraged immediately, not after the damage is done. The media should also report on effective and reliable retail policies, likeÌý, to help prevent speculative hoarding in food markets.

The media should avoid too many photos like these since they can encourage panic-buying.

The media should avoid too many photos like these since they can encourage panic-buying.

THE CANADIAN PRESS/Jonathan Hayward

2. Transparent and timely updates by governments:ÌýThe next important step is to share timely information with all stakeholders in the supply chain. Information on product availability, pricing, delivery lead times and disruption recovery plans can help tremendouslyÌý. If the public is given frequent updates about the current situation, the potential shortages, how long they might last and how the government is addressing them, the impact of panic-inducing media coverage and social media posts can be lessened.

3. Distributed risks:ÌýSince the beginning of the pandemic, we’ve seen the risks from putting all of our eggs in one basket. An example is the massive microchip shortage.Ìý. Supply chains are as strong as their weakest links. For businesses and policy-makers, the next logical step is to disseminate and thereby reduce the risks. Some options are diversifying suppliers (ideally from different geographical regions), reinforcing transportation networks, creating alternative delivery routes and using alternative modes of transportation.

4. Emergency preparedness protocols in place:Ìý. But besides natural disasters, supply chains are susceptible to other dangers like strikes, accidents or financial risk. We cannot afford to wait until the next disaster catches us by surprise and then respond, because reactive emergency relief efforts can delay the recovery significantly. Instead, companies and local governments should proactively prepare for future supply chain risks by developing multiple recovery plans.

There’s an entire body of literature dedicated to developing disaster and emergency plans to minimize supply chain disruptions prior to calamitous events — namely,Ìý, which involves organizing the delivery and warehousing of supplies during natural disasters or other emergencies to the affected areas and their citizens.

The public and private sector can also immensely benefit by collaborating with supply chain management experts so that the next time we face any type of supply chain disruption, no one needs to fear they’ll run out of food to feed their families.