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A (WAGE) Minister, outlined the importance of involving and mobilizing men and boys in the fight for gender equality and to stop gender-based violence.

The announcement, which awarded $562,000 to five organizations, reflected nation-wide consultation and research led by the Government of Canada and by ��ݮ����Ƶ����, professor Lana Wells, the , and leader of

• Photo above: From left, Terry Duguid, parliamentary secretary to the Minister for Women and Gender Equality; Kevin Glenn, Grey Cup ambassador; Ken MacKay, FOXY; Maryam Mosef, Minister of Women and Gender Equality; Lana Wells, Faculty of Social Work; Ryan Valley, Next Gen Men.

Among the five recipients named at the McMahon Stadium press conference was a group called who partnered with Wells and together received $125,000 to build networks and spaces for pro-feminist male leaders to engage among themselves and with feminist/women's organizations on gender equality-related issues.

“We are very excited about this partnership and that funding is going towards building a network of pro-feminist men that are already trying to advance gender equality and equity throughout Canada,” says Wells, who joined Maryam Monsef on stage for Friday’s announcement.

The new project reflects findings from research that Wells and Dr. Sarah Fotheringham conducted earlier in the year that focused on understanding the experiences and motivations of pro-feminist male-identified gender equality advocates in Canada.

The men interviewed identified several barriers to advancing gender equality work including:

• Limited infrastructure to support pro-feminist men and feminist organizations;
• The ability of men to do this work with limited opportunity for training and skill development;
• Feeling isolation and disconnected from others doing this work.

Wells says SHIFT will work with Next Gen Men on creating a national network and help to find solutions to other barriers identified through the research.

“With this funding,” says Wells, “we will tap into the existing architecture of pro-feminist men across Canada. Our research found there are a small number of men who have become public advocates for feminism, gender equality and stopping gender-based violence. And many of them we talked to shared that they are feeling isolated and are experiencing burn-out due to lack of resources and support.

“They talked about really wanting to connect with other men to share ideas, to build relationships and to advance the field of practice. So, this is going to be an opportunity to bring those men together and connect them to build a movement.”

The other recipients of Friday’s  $562,000 announcement included three other organizations: the  , ($212,000 Safe Grey Cup campaign), Canada ($100,000 for programs that encourage men to “interrupt sexism in the workplace,”) and ($125,000 programs for Indigenous youth in the Northwest Territories).