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This isn’t Dan Allard’s first rodeo. Having ridden horses and pitched in at cattle brandings, he’s familiar with the rural scene. All part of his upbringing in Red Deer.

But a fresh challenge has been presented — and quickly accepted.

Grinning, Allard, BComm'09, drops to his hands and knees. With a camera crew capturing the action, he crawls through dirt and you-know-what into a livestock chute for a cow’s-eye view of vaccination day at W.A. Ranches, ��ݮ����Ƶ����’s 19,000-acre cow-calf operation.

For the affable alum, who is the face of ��ݮ����Ƶ����’s Giving Day videos, the stunt is no big deal. Hamming it up on all fours in a mucky barn? Just part of a gig in which he merrily encounters unfamiliar settings while shining a light on university initiatives keen for support.

“I love putting myself in uncomfortable situations. I just love having new experiences,” says Allard. “Someone asked, ‘Would you even consider going in the chute?’ I was like, ‘Absolutely. That would be hilarious — let’s get in.’ Stuff like that, I live for. That’s so much fun for me.”

Playful approach to deliver important message

In the lighthearted segments, Allard always wants — and always fails — to help, which reinforces the message. That despite being unable to provide hands-on assistance, our hero discovers that he — like everyone else — can make a difference by making a gift on Giving Day.

The annual fundraising blitz is on now until April 18, and again offers donors the chance to have double their impact, with eligible gifts matched up to $2,500, while matching funds last.��

In creating the videos, Allard has been a remarkably good sport. Last year, he strapped on goalie pads and��.

“I eat that stuff up,” he says, chuckling.

Allard also got to interact with��, and��Dr. Pierre Billon, PhD, at the Arnie Charbonneau Cancer Institute.

“I never thought I’d be�� — that’s so wild,” says Allard. “The others’ willingness to show me around and passionately tell me their stories has probably been the best part of the experience.”

This time around, he��, PhD, director of W.A. Ranches, a base for veterinary medicine student training and a range of multidisciplinary initiatives, such as wildlife and biological sciences research. Allard got to hear about expansion plans for a permanent structure for research, education and community outreach activities that will elevate the ranch as a true centre of excellence.

Dan also��, PhD, director of the Biological Sciences Greenhouse on the top floor of the Science A building. In addition to accommodating research about crops such as canola, the greenhouse generates fresh produce for the student food bank.

Then — with the Faculty of Kinesiology’s Dr. Carolyn Emery, PhD, MSc’99, chair of the Sport Injury Prevention Research Centre, and Dr. Jonathan Smirl, PhD,��associate professor and principal investigator for the Cerebrovascular Concussion Lab��—��, a recreational vehicle customized to facilitate concussion research and injury-prevention education. The program reaches Indigenous and rural communities, so all kids can benefit from it.

Videos give donors behind-the-scenes look at ��ݮ����Ƶ���� initiatives��

That kind of community impact resonates with donors, and gift matching during Giving Day makes it the perfect time to donate. Since its 2017 launch, Giving Day has raised more than $10 million.

Samuel applauds the crowdfunding approach. “If you’re looking at thousands of people donating $100 or $10, I think that’s the way to go,” he says. “You essentially publicize what we do here, then people contribute in their own way. All you need to do is make a little bit of a donation, then we can do the job better.”

No matter your passion, odds are there’s a way to advance it through Giving Day. ��ݮ����Ƶ���� is home to a wide range of impactful initiatives — research, student awards, experiential learning and more — and the video series is an opportunity to highlight some unexpected ones.

“After every shoot, I tell people how ridiculous my day was — like, ‘Did you know ��ݮ����Ƶ���� has a ranch?’ Same thing with the greenhouse and the concussion bus,” says Allard. “It’s letting people know that when you give money, these are the programs it’s going to. The university has so much more to offer than you might realize.”

Producing video features, even only one minute in length, requires patience. There are multiple takes, on-the-fly revisions, lighting and continuity concerns, intros and exits — and no scripts.

Allard’s presence helped. Charismatic co-owner of the Cold Garden microbrewery, he’s never afraid to get his mitts muddy.

“Some of the things we had him do? That type of attitude goes a long way in terms of making it a fun experience,” says Pajor. “It’s wonderful that he’s also an alum and he’s engaged. That’s very positive.

“He’s a great messenger for Giving Day.”