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Instruction offered by members of the Haskayne School of Business.
Marketing Chairperson — M. Boivin
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Marketing
601
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Marketing Management
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An introductory course on marketing management with an emphasis on the marketing concept as the focus of business strategy. The decision variables as well as functional frameworks used by marketing managers are emphasized by concentrating on the relationship between business and consumers.
Course Hours:
H(3-0)
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Marketing
735
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Marketing Communications
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Evaluation of strategic roles of a variety of communication disciplines - such as advertising, direct response advertising, sales promotion and public relations - and how companies combine those disciplines to provide clarity, consistency, and maximum impact.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
741
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Business-To-Business Marketing
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Management issues in the marketing of products and services to business, government and industrial customers. Topics include organizational buying behaviour, industrial market segmentation, demand analysis and sales forecasting, development and implementation of an industrial marketing mix.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
761
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Buyer Behaviour
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Study of factors influencing buyer decision-making processes and purchase behaviours, with implications for marketing practice.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
763
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Marketing Research
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Study of research as a process for gathering market information to aid problem solving. Steps in the research process reviewed include problem definition, research design, data collection, data analysis and report preparation.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
783
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Services Marketing and Management
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Study of processes and practices relevant to strategic firms using service for competitive advantage. Focuses on the integration of marketing, operations, and human resources from the consumer's perspective.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
785
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New Venture Marketing
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Within the context of high-potential, high growth ventures, examines four pillars of new product/new business opportunity. How to create value for the customer, solve significant problems through product and service design, measure sustainable financial value, and assess fit of new ideas with entrepreneur/organization. Emphasis on discovering market opportunities and exploring product or service feasibility.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
789
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Seminar in Marketing Management
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Intensive study and discussion of current literature and research with respect to selected, advanced topics in marketing.
Course Hours:
H(3S-0)
Prerequisite(s):
Marketing 601 or consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT
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Marketing
793
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Strategic Marketing
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Strategic market planning in a corporate context. Developing marketing strategies and understanding implementation. Examining the market management process.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
795
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International Marketing
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Design and implementation of marketing strategies across countries. Focuses on the global marketing environment and decision issues on foreign market entry, local marketing and global management of marketing activities.
Course Hours:
H(3-0)
Prerequisite(s):
Marketing 601.
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Marketing
797
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Advanced Seminar in Marketing
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Course Hours:
H(3S-0)
Prerequisite(s):
Consent of the Haskayne School of Business.
MAY BE REPEATED FOR CREDIT
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Marketing
799
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Doctoral Seminars in Marketing
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Course Hours:
H(3S-0)
MAY BE REPEATED FOR CREDIT
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Courses of Instruction